VIDEO + PHOTO PRODUCTION

Chici Mama is a bold-flavored snack brand with a personality that doesn't apologize for anything.

The objective: build social content that lives in the scroll like it belongs there. As director, DP, and editor, I produced video and photo assets built around the brand's Miami-meets-internet energy, riding trending platform formats on purpose, with a knowing wink. Every cut, color grade, and product placement was designed to match the flavor's personality. Not a commercial. A vibe.

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Friends snacking poolside with Chici Mama bag, summer lifestyle photography by Gabe Gonzalez
Woman and child snacking at the beach with Chici Mama bag, summer lifestyle photography by Gabe Gonzalez
Hand offering Chici Mama snack bag over pool water on yellow striped towel, summer brand content by Gabe Gonzalez
Still Photo handing product Chici Mama Pineapple Coconut bag, food brand product photography by Gabe Gonzalez
Close-up of Chici Mama Pineapple Coconut snack bag packaging, new flavor product photography by Gabe G Photos
Hand holding Chici Mama Pineapple Coconut bag, food brand product photography by Gabe Gonzalez
Chici Mama summer beach campaign photography, product launch - Gabe G Photos
Woman in red swimsuit smiling holding Chici Mama snack bag against blue sky, joyful summer campaign by Gabe Gonzalez
Chici Mama Blue Raspberry Limeade bag in cooler with canned drinks, summer snack brand photography by Gabe Gonzalez
Woman in red swimsuit eating Chici Mama snack in pool, summer lifestyle content creation by Gabe Gonzalez
Overhead flat lay of Chici Mama snack bag on yellow striped beach towel with sunscreen and pool accessories
Woman floating on blue pool raft with Chici Mama snack bag, relaxed summer lifestyle photography by Gabe Gonzalez
Woman in yellow bikini relaxing poolside with Chici Mama bag and water bottle, lifestyle content by Gabe Gonzalez
Woman in matching bathing suit holding Chici Mama Strawberry Lemonade snack bag, social media content by Gabe Gonzalez
Chici Mama Pineapple Coconut bag on yellow striped beach towel, close-up product lifestyle photography by Gabe Gonzalez
Woman in orange bikini with her toddler relaxing at the beach with Chici Mama bag, summer snack brand lifestyle content by Gabe Gonzalez
Chici Mama Pineapple Coconut bag floating in pool next to blue beach toy, playful product photography by Gabe Gonzalez
Toddler with Chici Mama snack bag surrounded by colorful sand toys at beach, family summer photography by Gabe Gonzalez
Woman in bikini relaxing poolside with Chici Mama bag, summer snack brand lifestyle content by Gabe Gonzalez
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